COMMUNICATING AND PROMOTING YOUR PROJECT

The beneficiaries must promote the action and its results, by providing targeted information to multiple audiences (including the media and the public), in a strategic and effective manner and possibly engaging in a two-way exchange (Article 38 of the model grant agreement).

What does communication involve?

The communication activities must already be part of the proposal (either as a specific work package for communication or by including them in another work package).
They are taken into consideration as part of the evaluation of the criterion ‘impact’.

comprehensive communication plan should define clear objectives (adapted to various relevant target audiences) and set out a description and timing for each activity.

With your communication activities you call attention of multiple audiences about your research (in a way that they can be understood by non-specialists) and address the public policy perspective of EU research and innovation funding, by considering aspects such as:

  • transnational cooperation in a European consortium (i.e. how working together has allowed to achieve more than otherwise possible)
  • scientific excellence
  • contributing to competitiveness and to solving societal challenges (eg. impact on everyday lives, better use of results and spill-over to policy-makers, industry and the scientific community).

Good communication

  • starts at the outset of the action and continues throughout its entire lifetime
  • is strategically planned and not just be ad-hoc efforts
  • identifies and sets clear communication objectives (e.g. have final and intermediate communication aims been specified? What impact is intended? What reaction or change is expected from the target audience?)
  • is targeted and adapted to audiences that go beyond the project’s own community including the media and the public
  • chooses pertinent messages (e.g. How does the action’s work relate to our everyday lives? Why does the target audience need to know about the action?)
  • uses the right medium and means (e.g. working at the right level – local, regional, national, EU-wide?; using the right ways to communicate – one-way exchange (website, press release, brochure, etc.) or two-way exchange (exhibition, school visit, internet debate, etc.); where relevant, include measures for public/societal engagement on issues related to the action)
  • is proportionate to the scale of the action

From ec.europa.eu